DRINKS INNOVATION LAB
Our drinks innovation labs offer concepts for innovative solutions in the strong growth market of premixed cocktails and spirits. Consumers are always looking for new and innovative flavours and today's trends involve more and more crossover products that blend premixed with other segments from the food and beverage segment.
No and Low alcohol calorie options are becoming an indispensable part of spirits and RTD market and we have developed a wide range of new and exciting flavours. Find out how our flavour team can help your business.
NPDHACKS LIVE 24-HOUR CHALLENGE
Ever thought you could develop and drink product and have a sample ready for the judges to test, well think again, this challenge is thrown open to anyone in a company and sometimes outside the business.
It brings together bar teams, media, bloggers, nutritionists, NPD, packaging and marketing or drinks start-ups wanting to get winning idea in in front of a leading panel of judges.
Everyone wants new ideas but how do you generate them? Often, brainstorms produce yet another dissection of the problem rather than a cornucopia of fresh ideas. We bring together clients, our mixologists consumers, R&D specialists and creative teams for carefully planned sessions,
held offsite in a stimulating environment. Sometimes graphic artists are used to translate words into visual concepts.
FLAVOUR LAB CREATIVE
Our flavour lab understands the drinks manufacturing process and techniques and processes to build out amazing and bespoke on trends flavorsome for your concept.
We use the same customer first approach to innovation and do it at pace its effective not only for those looking to start their own businesses but also to be innovative in complex organisations.
As the market competition intensifies among brands, clients have to innovate and differentiate themselves by delivering innovative customer centric experiences that give their target audience a new and compelling reason to become customers.
Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. We have helped brands to inspire their customers by creating unique one off experiences